2017 is over and more than 70,000 global travelers from 24 source markets have selected this years’ DSI winners by rating all their trips across the globe throughout the year.
Apart from having assessed the accommodation, food, or quality of beaches they also gave us feedback on their personal security, level of hospitality or the total cost-benefit-ratio of the trip. In total, more than 20 single elements have been rated to identify the DSI winners.
And here they are, the winners per category, to be awarded on March 7th, at this year´s ITB in Berlin:
Our extensive database with 20,000 interviews per quarter allows you to draw dependable conclusions for your destination.
Our dashboard helps you to stay focused on the most relevant facts for your destination and its benchmarks.
As the survey is repeated every four month you can be sure to track seasonal effects (e.g. such as summer / winter holidays), etc.
The travelers’ feedback includes 20 individual factors for satisfaction, including transport, accommodation, gastronomy, etc., as well as a general evaluation of the destination with scientifically proven key metrics (NPS, DSI).
Sociodemographic background and additional information about the trip (e.g. price, duration, purpose) allow you to analyze the data for specific segments within your target market.
We interview travelers from 24 outbound markets on three continents to represent travelers from all over the world. These 24 markets account for ~70% of the world’s international tourism expenditure.
We have developed a handy key metric for you to keep an overview over all the different factors that come into play with travel satisfaction: our Destination Satisfaction Index (DSI). It scores from 1 (not satisfied at all) to 10 (very satisfied) and draws upon 20 individual factors for satisfaction with the trip (e.g. transport, accommodation, gastronomy, etc.).
But why do we think you even need another KPI? Even though the Net Promoter Score (NPS) is quite popular, we wanted to overcome its evident limitations for touristic research. As the NPS builds upon the willingness to recommend, the public reputation of a given destination plays an important role. This is why our research has revealed significant differences between the NPS and the DSI: Some destinations fall behind their public reputation, while others have a huge potential to build on high satisfaction scores. Our data will allow you to explore these differences in detail.
Marc has many years of experience in the world of market research as well as tourism. Before joining Norstat he worked for Travel Zoo.
Norstat has more than 20 years of experience in market research. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do.
We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.
Dennis Pyka and his company dp2research, combines almost 20 years of experience in conducting international tourism research projects with innovative strength. The result is a unique range of knowledge and a comprehensive service in touristic market research and consulting. With dp2research, companies and public authorities receive better insights. This is made possible by an outstanding network mobilised and managed all from one source.
We boast more than twenty years’ experience in the travel industry, with a focus on consulting and tourism market research, across Germany and internationally.
We support you to classify and analyse relevant markets and issues both quantitatively and qualitatively.
We are Norstat. We are about the magic of bringing the right people together: brands and consumers, politicians and voters, publishers and audiences.
We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.
dp2research combines almost 20 years of experience in conducting international tourism research projects with the innovative strength of a young company. The result is a unique range of knowledge and a comprehensive service in touristic market research and consulting.