Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitation...

Is your company also among those whose future decisions are made more and more depending on survey results? If so, have you asked ...

Consumers are very much guided by their emotions. But getting a deep and cost-efficient understanding of consumers’ emotional en...

Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...

Online data collection is undeniably at the heart of our business. We have over 650,000 people in our online panels and conduct ov...

A large proportion of our respondents is using mobile devices to complete surveys. If you don’t take them into account when desi...

Today we want to shed light on the importance of panel profiles when selecting the right panel provider. Obviously profile variabl...

RECENT TWEETS