Tag: Prediction
It has become a tradition to speculate about the future of market research towards the end of the year. While most predictions tak...
I am strongly convinced that my prediction is valid: This book is likely to cause a revolution in market research! Unfortunately, ...
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Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth....
Consumers are very much guided by their emotions. But getting a deep and cost-efficient understanding of consumers’ emotional...
In our last post, we have seen a theoretical framework for classifying arguments around data quality. It has helped us to get a...
