We’d like to encourage you to have a closer look at response rates and the net reach when digging through panel numbers.

Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...

Today we want to shed light on the importance of panel profiles when selecting the right panel provider. Obviously profile variabl...

There are quite a lot of misleading panel metrics being used in our industry. People often get confused, when we tell them that we don’t pay much...

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