Norstat is starting operations in France and opens office in Paris. Norstat also announce that Marc-Antoine Jacoud has been appoin...

After our last post we have received a lot of comments and questions via email. Thank you very much for all your feedback! Today w...

Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...

Online data collection is undeniably at the heart of our business. We have over 650,000 people in our online panels and conduct ov...

“A wish doesn’t change anything, a decision changes everything.” (Author unknown) Whenever you want to see a change happ...

A large proportion of our respondents is using mobile devices to complete surveys. If you don’t take them into account when desi...

During the last years it has become popular to virtually test products and packages in online interviews. However, in many cases a...

At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or ...

Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brand...

Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague app...

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