At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or ...

Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brand...

Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague app...

Tracking Studies analyse the changing views of consumers over time. Even though it is the most important tool for brands to contin...

You joined the company about one year ago and I hope you had a good time at Norstat so far. What are your personal reflections on ...

It has become a tradition to speculate about the future of market research towards the end of the year. While most predictions tak...

I am strongly convinced that my prediction is valid: This book is likely to cause a revolution in market research! Unfortunately, ...

Like the five blind men who cannot agree on what an elephant is, because each of them explored a different body part of it, market...

Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic. This split-...

Today we want to shed light on the importance of panel profiles when selecting the right panel provider. Obviously profile variabl...

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