With this article, we want to guide you through the most important things to consider when planning to conduct a Mystery Shopping study.

The waters of Venice have returned to a true blue, the skies of Beijing are clear of haze, and Boars in Northern Spain have decided the cities belong...

The project management triangle denotes that a perfect balance of speed, quality and cost is impossible - a client fantasy and a hard choice that must...

As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in your ears, as another research sceptic takes a pot-shot at...

We wrote this article to give you a better understanding of how to set up dashboards in the most efficient way.

One of the most versatile methods for testing products is the In-Home-Use Test (IHUT).

Very often, we got asked how traditional focus groups can be shifted to an online methodology.

We can give orientation in overly complex situations. That’s what the research industry is all about.

Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.

During the last years, customer journeys have become increasingly complex.