We can give orientation in overly complex situations. That’s what the research industry is all about.

Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.

During the last years, customer journeys have become increasingly complex.

There are many things that can go wrong in the world of research. Bad questionnaire design doesn’t have to be one of them and can easily be avoided.

In this post we want to share nine trends with you that we consider highly relevant in the consumer goods segment.

What are most common New Year’s resolutions for 2020 in France?


In this article, we’d like to explore application fields for algorithms to help us improve our data quality

Will the decennial 2020-2030 be a source of progress or regression in the world?


We are very happy to announce that our Danish colleague, Simon Gillet, received a special award for the outstanding work he did for Gallup this year,...

Very rarely buyers of sample question the quality of the data collected. We’d like to lead this discussion more often.