Tag: Audience Analytics
In our last post, we have seen a theoretical framework for classifying arguments around data quality. It has helped us to get a ro...
February 02, 2017
Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth. Th...
January 26, 2017
Like the five blind men who cannot agree on what an elephant is, because each of them explored a different body part of it, market...
November 19, 2015
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018
Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents....
June 18, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018