Tag: Tracking Studies
Between you and me, many researchers feel uncertain about getting sampling right. They know that sampling has a substantial impact...
February 13, 2017
The first rule for tracking studies is to avoid any changes to the survey methodology. Of course, this principle is only true, if ...
November 10, 2016
Tracking Studies analyse the changing views of consumers over time. Even though it is the most important tool for brands to contin...
February 02, 2016
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018
In this post we discuss how to calculate the feasibility for online projects.
April 18, 2018