There are many things that can go wrong in the world of research. Bad questionnaire design doesn’t have to be one of them and can easily be avoided.

In this article, we’d like to explore application fields for algorithms to help us improve our data quality

Especially panel managers contribute a lot to the high quality of our services

In this post we discuss how to calculate the feasibility for online projects.

Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitation...

Is your company also among those whose future decisions are made more and more depending on survey results? If so, have you asked ...

Consumers are very much guided by their emotions. But getting a deep and cost-efficient understanding of consumers’ emotional en...

Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...

Online data collection is undeniably at the heart of our business. We have over 650,000 people in our online panels and conduct ov...

A large proportion of our respondents is using mobile devices to complete surveys. If you don’t take them into account when desi...

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