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Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague app...

Tracking Studies analyse the changing views of consumers over time. Even though it is the most important tool for brands to contin...

I am strongly convinced that my prediction is valid: This book is likely to cause a revolution in market research! Unfortunately, ...

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There is a inherent proximity between panel management and the agile, customer centric paradigm.

It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.

Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents....