Tag: Book Review
Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brand...
February 23, 2016
I am strongly convinced that my prediction is valid: This book is likely to cause a revolution in market research! Unfortunately, ...
December 01, 2015
Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents....
June 18, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018