Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...
July 21, 2016
You joined the company about one year ago and I hope you had a good time at Norstat so far. What are your personal reflections on ...
January 13, 2016
During a visit of Are in Munich, R&D Director of ODC Services, Florian Tress took the chance and had a little chat with Are. H...
July 05, 2013
Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting mobile research were presented. Th...
November 12, 2012
The most challenging, but also most fascinating tasks for researchers have a very clear and easy to understand problem, but (almos...
March 29, 2012
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018
In this post we discuss how to calculate the feasibility for online projects.
April 18, 2018