Tag: bias
Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...
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There is a inherent proximity between panel management and the agile, customer centric paradigm.
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
In this post we discuss how to calculate the feasibility for online projects.