Very often, we got asked how traditional focus groups can be shifted to an online methodology.

We can give orientation in overly complex situations. That’s what the research industry is all about.

During the last years, customer journeys have become increasingly complex.

In this post we want to share nine trends with you that we consider highly relevant in the consumer goods segment.

In this article, we’d like to explore application fields for algorithms to help us improve our data quality

Marc-Antoine Jacoud, Managing Director of Norstat France, has been re-elected board member of ADETEM, the largest professional organization for the...

It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.

We’d like to encourage you to have a closer look at response rates and the net reach when digging through panel numbers.

Who are these people who join our panel? How do they even get to know our website?

There is a inherent proximity between panel management and the agile, customer centric paradigm.