With this article, we want to guide you through the most important things to consider when planning to conduct a Mystery Shopping study.

We wrote this article to give you a better understanding of how to set up dashboards in the most efficient way.

One of the most versatile methods for testing products is the In-Home-Use Test (IHUT).

Very often, we got asked how traditional focus groups can be shifted to an online methodology.

We can give orientation in overly complex situations. That’s what the research industry is all about.

During the last years, customer journeys have become increasingly complex.

In this post we want to share nine trends with you that we consider highly relevant in the consumer goods segment.

In this article, we’d like to explore application fields for algorithms to help us improve our data quality

Marc-Antoine Jacoud, Managing Director of Norstat France, has been re-elected board member of ADETEM, the largest professional organization for the...

It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.