We are

We’re about the magic of bringing the right people together: brands and consumers, politicians and voters, publishers and audiences.

Survey Scripting

Beautiful and engaging online surveys

We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

New Managing Director in Norstat Estonia

The European data collection company Norstat has hired Evelin Pae as Managing Director for...

Norstat hires Romain Barbet as Managing...

The European data collection company Norstat has hired Romain Barbet as MD for Norstat France....

A Researcher’s Guide to Mystery Shopping

With this article, we want to guide you through the most important things to consider when...

What we can learn from people’s response...

The waters of Venice have returned to a true blue, the skies of Beijing are clear of haze, and...
Hve your caka and eat it, too!

Have your cake and eat it, too! How we can...

The project management triangle denotes that a perfect balance of speed, quality and cost is...

How do we counter scepticism of market...

As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in...

A Researcher’s Guide to Dashboards

We wrote this article to give you a better understanding of how to set up dashboards in the...

A Researcher’s Guide to In-Home-Use Tests

One of the most versatile methods for testing products is the In-Home-Use Test (IHUT).

Happy Easter

The holidays are soon upon us and it unfortunately looks like it will be a very special Easter...

A Researcher’s Guide to Online Focus Groups

Very often, we got asked how traditional focus groups can be shifted to an online methodology. ...

Our offering is versatile. Long story short:
Full service data solutions in online and offline.

We advise and support you to get the best out of your research projects.
Data Collection
In-time and in the quality you expect from an industry leader.
Data Management
Whether it’s cleansing, formatting or integrating data – we do it all.
Data Reporting
From raw data to interactive dashboards.

We are proud to have worked with some of the most successful research companies, media agencies and consumer brands.


Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.

Lise Tangen Hansen, Head of Client & Services Penetrace

We are extremely satisfied. Timings are always crisp with us as we are a stock-listed company, but Norstat has never disappointed us. Paired with a lot of fun in a partnership-based customer relationship this makes Norstat our number 1 choice.

Christian Smart, Managing Director Travelzoo

Norstat delivers high-quality data and keeps up with the latest market trends. We are very satisfied with our cooperation with Norstat and their flexibility towards our projects.

Claus Munch Sandvei, Head of Insight MediaCom Denmark

Norstat’s ability to solve problems, provide professional advice, and always be there for Psyma and our needs is simply outstanding. Their efficient client service is exactly what my business needs and are always helpful, approachable, and an absolute pleasure to work with.

Bernd Wachter, CEO Psyma Group

Norstat is our long-time partner with whom we have carried out a number of complex and large-scale surveys. Services provided by Norstat always have very high quality standards and it is supported by Norstat team's knowledge, professionalism and responsiveness.

Ilze Rozenberga, Member of the board Berg Research

We have worked with Norstat while carrying out both quantitative and qualitative market research projects. Company employees are very responsive and receptive to our queries. I highly appreciate Norstat’s attitude towards work - every effort is made so that the end result matches my expectations.

Santa Sanika, Market Researcher Idea Group

Norstat has been Ennova’s preferred partner for data collection for a number of years. Norstat delivers services of a very high quality, and we are very satisfied with our cooperation.

Claus Schmidt-Laugesen, Chief Executive Officer Ennova A/S

Norstat is our preferred fieldwork supplier. With Norstat we know that we get quick and meaningful responses and an efficient delivery of all types of research data.

Leif Henrik Husom, Managing Partner Perceptor

We consider Norstat to be one of our key strategic partners. The quality of their services, their reliability and their samples are indeed exceptional in the market. Conducting research projects directly contributes to our bottom line via an extremely high project efficiency.

Olaf Hofmann, Managing Director Skopos Market Research

I’ve been working with Norstat quite often in the last year. What I appreciate the most is the quality of its panel as well as the proficiency of the team and the flexibility they have when dealing with our requests.

Anna Luciano, Research Director Ipsos Connect

Within a few years of cooperation we saw that Norstat devotes considerable attention to the quality of services provided. Timeliness, correct sampling and huge flexibility that makes it easier to adapt to the requirements of our customers are the major advantages of cooperation with Norstat Polska sp. z o.o.

Agnieszka Górnicka, CEO Inquiry sp. z o.o.


Are you ready to dedicate your professional skills to provide excellent service?

Norstat Ownership


Let's make something great together!

We’re keen on becoming part of your success story. Reach out to us and we will respond as soon as we can.

About Triton

Building better businesses

Norstat is owned by Triton since November 2019.

Triton is an international investment firm, founded in 1997. The company seeks to contribute to building better businesses for the longer term through partnership.

Triton invests in medium-sized businesses with management located in Europe that fall within the Industrial, Business Services and Consumer/Health sectors.

Triton funds’ approximately 100 investors include, among others, pension funds, sovereign wealth funds, insurance companies and endowments. Triton includes environmental, social and governance criteria into investment considerations and decision-making processes which help to capture long-term value.

Since its founding, Triton has completed more than 60 investments and supported more than 260 acquisitions.

For more information, please visit www.triton-partners.com

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